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75dd58_2a89f5c38435451ebffc5719dbb0c1a3~mv2.avif

Quantum Media

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The Outcome

Key Metrics

SEO Score

100/100

Candidate Surge

2x

All statistics were accumulated as an average during the testing period.

Project Goals

The goal of this project was to execute a complete overhaul of the existing website (previously known as qih-group.com), seamlessly transitioning it to quantum.media and aligning the digital experience with their refreshed branding.

 

Moving away from a rigid, corporate feel, the redesign was focused on injecting authentic personality into the site. It aimed to create an engaging platform that effectively communicates the brand's history, highlights its industry successes, supports significant internal growth, and expands the digital footprint of the Quantum Network—the company's dedicated Affiliate Programme.

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  • Expand Company Information: Provide a richer, more detailed narrative about the business, its mission, and its core values.

  • Showcase Industry Wins: Prominently feature the company's achievements and awards to build trust and authority.

  • Enhance the Careers Page: Develop an in-depth, user-friendly careers section tailored to support an upcoming mass hiring initiative.

  • Grow the Quantum Network: Create an expanded, dedicated section to better promote the affiliate programme and attract new partners.

  • Inject Brand Personality: Shift the tone and design to create a more relatable, dynamic, and human-centred user experience.

Quantum Network

Aiming to attract premium affiliates and elevate the programme's digital footprint, this dedicated hub was equipped with highly targeted features. After collaborating with the partnership team, we decided to focus on four key areas:

Partner Growth

A highly focused section combining strategic UI layouts with prominent, clear calls to action. By explicitly highlighting scalable revenue opportunities and competitive commission structures, this area is meticulously designed to capture attention and effectively drive a high volume of new premium affiliate sign-ups.

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The Team

A personalized element that directly introduces the dedicated account managers behind the program. By putting a human face to the brand, this feature helps build strong personal connections from day one, providing immediate reassurance of ongoing support and ensuring a close alignment of strategic business goals between the network and its affiliates.

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Trust

A foundational area dedicated to showcasing in-depth, highly consistent company information and operational history. By transparently presenting the brand's long-standing industry presence and proven track record, this section acts as a critical tool to build robust credibility, demonstrate true authenticity, and establish unwavering partner trust.

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News & Updates

A dynamic, seamlessly integrated widget that constantly displays the latest high-converting offers, platform updates, and valuable industry insights. By keeping prospective and current partners consistently informed with fresh, relevant content, this feature ensures maximum active engagement and encourages frequent return visits to the dedicated hub.

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The Outcome

The redesigned Quantum Network hub transformed the programme's digital presence, providing a dedicated platform to proudly showcase partnership benefits and increase overall affiliate visibility. By clearly outlining commission structures and highlighting the dedicated support team, we eliminated friction in the user journey, significantly boosting new partner sign-ups.

 

This wealth of accessible, on-site information shifted partnership dynamics; prospective affiliates now arrive prepared with specific campaign strategies rather than basic programme inquiries, leading to much higher-quality onboarding conversations.

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Careers Page

I designed a comprehensive careers page equipped with targeted features to showcase the company culture and support an upcoming mass hiring initiative. Following a collaborative session with the Head of Recruitment, we decided to focus on four key areas:

Awards

A dedicated section strategically designed to highlight industry-won awards and recent accolades. By prominently showcasing the company's established success and industry recognition, this area instantly builds market credibility and acts as a powerful magnet to attract highly driven, top-tier talent.

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Values

A dynamic UI element that utilises interactive image reveals to thoughtfully showcase the company's core beliefs and mission. This engaging approach actively informs prospective candidates about the internal culture, ensuring clear alignment of expectations before they even begin the application process.

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Company Life

A highly visual section that highlights real colleagues, daily office operations, and team social events. By providing an authentic, behind-the-scenes look into the vibrant workplace culture, this area humanises the brand and helps candidates envision themselves thriving within the environment.

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Recruitment

A seamlessly integrated native widget that displays up-to-date available roles directly on the page. By removing third-party redirects, this feature drastically simplifies the application journey, keeps potential candidates highly engaged on-site, and significantly streamlines the internal hiring pipeline.

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The Outcome

The redesigned site transformed Quantum.Media’s employer branding, providing a dedicated platform to proudly showcase company achievements and increase overall candidate visibility. By integrating a native application widget, we eliminated third-party redirects, streamlining the user journey and significantly boosting total applications.

 

This wealth of accessible, on-site information shifted interview dynamics; candidates now arrive prepared with detailed, role-specific questions rather than basic company inquiries, leading to much higher-quality recruitment conversations.

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Everything Else

To complete the overhaul, I redesigned the remaining core pages, equipping them with targeted features to elevate the agency's overall digital presence. After reviewing the primary business objectives, we decided to focus on four key areas:

Brand Identity

Homepage section that highlights the performance-first mindset and industry insights to capture immediate visitor attention.

About Us

Dedicated page showcasing a decade of experience, the core mission, and company milestones to effectively establish brand authority and trust.

Data & Tech

Section highlighting in-house technology and full-stack analytics to demonstrate market leadership and drive partner confidence.

Core Services

Section detailing specialised marketing services to clearly communicate offerings, educate visitors and attract prospective partners.

The Outcome

The comprehensive overhaul of these core pages successfully modernised Quantum Media's digital footprint. By establishing a clear visual hierarchy and introducing dedicated spaces for proprietary tech and core services, the site now acts as a powerful educational tool that instantly captures visitor attention.

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This structured approach to the brand's narrative significantly elevated the agency's market authority. Visitors are now met with a cohesive, performance-first identity that seamlessly builds trust and clearly communicates the company's decade of industry expertise from the very first click.

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Typography & Tone

The digital presence of Quantum Media needed to strike a delicate balance between industry authority and modern approachability. The overarching tone was engineered to be highly professional and corporate, establishing immediate trust with partners, while purposefully maintaining a slightly casual edge to authentically represent the brand's dynamic voice.

Titles

QuantumX

To give the brand a truly distinct and ownable visual identity, QuantumX was utilised for all primary headings. Designed completely from scratch specifically for the Quantum brand, this custom typeface injects a unique personality into the UI, ensuring the platform stands out in a typically rigid corporate landscape.

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Body

Proxima Nova

For all secondary headings and general body text, Proxima Nova was selected in both Regular and Bold weights. This versatile, modern sans-serif perfectly complements the custom title font, providing an exceptionally clean and highly legible reading experience for detailed corporate information and extensive partnership data.

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UI Colours

Core Palette

To effectively transition the site away from a rigid, traditional corporate feel, the new UI colour palette was engineered to inject authentic personality and high energy into the digital experience. The selected hues strike a deliberate balance between professional authority and dynamic innovation, perfectly aligning with Quantum Media's performance-first mindset and human-centred approach.

By implementing this vibrant, modern palette, the interface naturally guides users through the brand's narrative without feeling sterile. This high-contrast approach not only highlights key industry wins but also ensures that primary Calls-to-Action stand out effortlessly, actively driving new affiliate sign-ups and supporting the mass hiring initiative.

The Blueprint

1. Discovery & Collaboration

To ensure the redesign hit every business objective, the project began with a deep dive into industry benchmarks and extensive internal alignment.

Market Analysis

  • Analysed over 20 competitor and non-competitor corporate sites to establish industry benchmarks.

  • Identified best practices to ensure the new site stood out in the corporate landscape.

Stakeholder Alignment

  • Conducted interviews with individual internal teams to pinpoint precise platform requirements.

  • Worked closely with the CEO, providing consistent updates to ensure strategic alignment from the top down.

2. Technical Execution

Beyond the visual aesthetics, it was vital to build a streamlined, self-sufficient digital ecosystem that the team could easily manage long after launch.

In-House Independence

  • Executed a strategic build using Wix to ensure all future site maintenance could be easily managed internally.

  • Empowered the team to make quick updates without relying on external developers.

Streamlined Ecosystem

  • Removed unnecessary third-party integrations to reduce user friction.

  • Migrated elements like external affiliate onboarding forms directly onto the native platform.

Please note that the offers and pricing shown in these designs are for conceptual and illustrative purposes only. They were included to demonstrate the visual layout and may not reflect the brand's current rates or active marketing campaigns.

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