Hi, I'm Nermin
With over a decade of commercial experience in product design, my philosophy is simple: premium aesthetics only matter if the underlying architecture holds up. While I leverage a deep background in visual craft to build highly polished, brand-aligned interfaces, my core focus remains on solving complex user problems through data-driven design decisions.
Bridging the gap between creative strategy and technical execution is central to my workflow. Rather than shying away from technical constraints, I design with the final build in mind. By combining a code-aware approach to front-end logic with precise engineering communication, I ensure a frictionless handoff. This exact process takes products from initial discovery to final code without losing anything in translation. Ultimately, it is about delivering cohesive digital experiences that drive measurable business growth, a methodology that has defined my approach to every product and commercial challenge I have taken on over the past decade.
Experience
Quantum Media
2016 - 2026 • Full-Time
Product Designer (Official Title: UI Designer)
Owned the end-to-end design lifecycle for 15+ products, scaling the architecture to support over 500k users. Bridging visual craft with code-aware execution, I utilised AI-assisted research and structural A/B testing to drive consistent commercial uplift. I also architected scalable design systems and component libraries, boosting average lead capture by 36%, increasing email click-through rates by 15%, and accelerating internal workflows 4x.
Nermin K
2019 - Present • Freelance
Product & Brand Designer
Successfully delivered a strategic mix of end-to-end product design and 0-to-1 brand architecture across 8 independent clients. From defining cohesive visual identities to independently building and launching fully functional, high-converting web platforms, I engineer digital experiences that secure immediate market positioning and generate sustained commercial value.
2016 • Freelance
Type Designer
What began as an independent custom typography project rapidly evolved after catching the attention of the Google Fonts team. Following a high-level collaboration to refine the typeface against precise global design standards, Google formally acquired the rights and published the final font across their international platform, where it has since accumulated over 900 million worldwide views.
Essential Business Magazine
2015 - 2016 • Freelance
Graphic Designer
Designed high-impact advertising campaigns across print and digital editions for a widely circulated weekly magazine. By translating precise client briefs, raw imagery, and copy into compelling layouts, I crafted polished visual narratives that consistently captured the core identity of each global brand.
Skill Set
Advanced:
Figma
Product
A/B Testing
Product
Photoshop
Design
ContentSquare
R&D
Illustrator
Design
Miro
R&D
HTML
Product
SEO
Product
CSS
Product
Jira
R&D
AI
R&D
WCAG
Product
Intermediate:
WordPress
Product
InDesign
Design
Google Analytics
R&D
Bannerflow
Design
Confluence
R&D
Blender
3D
Litmus
Dimensions
3D
Stripo
After Effects
Motion
Google Suite
Admin
FontForge
Typography
Education
University of Westminster
2012 - 2015 • London
BA (Hons) Communication Design
Modules include: Authorship and Interaction, Design History & Culture, Design Processes, Design Research, Professional Practice, Visual Language / Communication & Typography.
Awards
Innovation of the Year
Awarded: 2018
Quantum Media
Awarded for leading the most significant overhaul of the company's mobile experience to date. By simplifying the core UI and completely restructuring asset delivery, I established a comprehensive design system that streamlined all future website builds.
Certifications
Visual Communication using Photoshop
Adobe
Crafting pixel-perfect visual assets and brand-aligned digital composites.
Issued: 2014 • See Credentials
Data Protection & GDPR Compliance
Udemy
Designing compliant, user-centric data architectures and consent flows.
Issued: 2020 • See Credentials