For me, great design is a continuous balancing act between hard logic and brilliant aesthetics. I focus heavily on simplifying messy user journeys so that the final product not only looks highly polished but also genuinely makes sense to the people interacting with it.

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Whether I am leading the visual direction on a standalone product or collaborating closely with a wider technical team, my code-aware approach ensures nothing gets lost in translation. I design with the final build in mind. By understanding exactly what is technically possible, I ensure a seamless handover to developers and help take projects from an initial rough concept right through to a fully realised product.